Urban Design Center of Sumida is an organization that supports residents, universities, and local government to form community. The new identity system gives members to have a sense of belonging to the community and provides a pleasant visual experience when doing new business, event, or meeting among members. This identity has a structure in which users participate and complete it. Applications such as business card or envelope are in the form of adding to the things that members have rather than making new ones. It encourages members to participate naturally in the community through this process, also, reducing resources such as printed materials or souvenirs.
Client : Sumida-city, Tokyo
Art Direction & Design : Ikjoon CHANG
Design & Assistant : Hisa NIMI, Shuhei SONODA, Natsumi MIYAZAWA, Haruki YOSHIDA​​​​​​​
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